One of our goals for this year was to support the local community, in any way that we could.
So, when the team asked for a Dress Down Friday each week, we decided to make it about
a local charity. With a minimum donation of £1 each week, the team could come to work in
some more relaxed clothes.
We chose the Midlands Air Ambulance as our charity to support for a number of reasons.
The main one being that Lottie, our Office Manager spent a lot of time listening to stories from her father, David about his time working for the Air Ambulance in Wales.
David worked for the Air Ambulance from 2006 until just a few years ago, he would tell Lottie about his day, how they had helped people in need, in situations that a road ambulance could just not get to, or when they couldn’t get there quick enough.
(Photo: David on the left hand side, and his colleague, in a location where a land ambulance could not have attended)
We knew we wanted to support the Air Ambulance, but reading the statistics on their
website, solidified our decision even more:
● Each year it costs in excess of £9 million to maintain the three aircraft and the
provision of lifesaving service.
● Each air ambulance mission costs an average of £2,500.
● Each critical care car or cardiac car mission costs £224 on average.
● The helicopters used by the West Midlands service cost £4.5 million to buy!
Learning about the fantastic things the Air Ambulance does, and what the staff go through
each day instilled a desire in the team to support this amazing charity. Whether it’s the
Midlands, Wales, or anywhere, they rely solely on donations, so even the tiniest donation
can make a difference.
During the next year, we are planning more ways we can support the Midlands Air
Ambulance, watch this space...